Build & Promote a Website
Every business should have a website. If you have not yet built one for your business, check out this guide. From choosing a name to the best marketing strategies, I am here to help you get the most out of your site.
Choose a Domain Name
Choosing a name is important for the branding of your business. Getting a domain name identical or similar to your company’s name is also critical. If your business already has a name, that is probably your domain. If your business name is already taken you might consider changing your business name if it’s not too late. Or you can make an offer to the owner of the domain name if you consider that getting this domain is essential to your success.
TIPS: 1) Start your search on a domain name provider like SiteGround or other similar sites. If the domain you absolutely want is taken, find a better name. If you want to buy a pre-existing name, make sure it has SEO credentials to back up the cost.
2) Know what the different TLDs (top level domain) mean by conducting an online search (.com = commercial business, .co.nz = local US site, etc.). Nowadays there are dozens of different TLDs that can be perfectly suitable to your business, even if the .com is already taken.
3) Buy your name as a domain name “JaredStanger.com”. Even if you don’t use it, the cost is only $15 a year for peace of mind owning your name.
Checklists: Choosing a Domain Name for Your Business.
Agreements: Domain Name Assignment, Domain Name Registration.
There are several different types of hosting: free, standard, dedicated, virtual, shared and colocation. Each kind is different – weigh the options against what you need. How much you are willing to pay (monthly) generally depends on how critical your website will be to your organisation – is it simply going to be a catalogue, or it will be a transactional site generating important revenues.
TIPS: 1) If you choose free, make sure you know the fine details of your arrangement. Often “free” comes with expensive caveats (like advertising “pushed” on your site), or your content being owned by the free platform.
2) That being said, a free platform can be a good way to start a new business. You can always segue into a different platform if your domain is registered correctly.
3) If you search online with keywords like “best [free, shared, etc] hosting provider” you can easily find who the leaders are serving your location (most of them have a worldwide presence). Companies selling domain names generally offer good basic hosting plans.
Checklists: Establishing a Website.
Agreements: Website Hosting, Website Design, Hosting, and Commercial Services.
Design and Build the Site
Know your market/audience and what they like. Look to other websites that are successful in your industry or market. Unless you have resources internally, consider hiring a professional web designer.
TIPS: 1) The Internet audience put a lot of weight in websites that look good and tend to avoid sites that appear tacky or cheap so make it a habit to bookmark or note the URLs of websites you find particularly aesthetic and well-designed – they can serve as inspiration.
2) As you design, optimise your site for search engines (an experienced web designer must know that).
3) Your web designer must also optimise your site for mobile users (tablets and phones) as nowadays a high percentage of visitors will access it from a mobile device.
Agreements: Assignment of Website Creator, Website Design and Development (Work for Hire), Website Design Consultation, Website Design Non-Disclosure and Confidentiality, Website License. Website Art License.
Double-check all your links, pages, and design before publishing. Make publishing a big event – light up the social networks. Treat this like a grand opening for a store front.
TIPS: Promote the launch through an established Twitter account and Facebook page for your business. Document and promote the launch via an established YouTube vlog.
Utilise Twitter, Facebook, Instagram, Reddit, LinkedIn, YouTube, blogs and every other Social Network to point back to your website.
TIPS: Make sure to follow the established etiquette for each site, i.e., it is totally acceptable to blow up your Twitter feed with helpful industry tips, updates etc, but Facebook posts should be limited to 1-3 a day and be primarily image-based. Consider hiring a professional independent contractor or employee to oversee and manage these sites.
SEO requires research and careful implementation. Consider hiring a professional to implement it. Some ways of optimizing SEO include: keywords in your page titles, names, image names, image ALT properties and the top of the page of text.
TIP: Use HTML for menus, not flash: flash cannot be read by search engines.
Google, Yahoo and Bing are the top search engines for registration. This helps you appear in search results (for free).
TIP: Avoid registering with a lot of other engines, as this could damage your results in the main 3 search engines. Also make sure that your site is ready (live and without bugs) before registering it as Google and the other will otherwise penalise you for a site that is not 100% functional.
Online mapping sites are a great way to get your name out there. Not only will you be visible when potential clients look in the area, reviews and website info are usually displayed under your name.
Pay-Per-Click Ads (PPC)
Pay-per-click ads are a great way to start for website promotion. It is now more complicated than ever to successfully run large PPC campaigns but if you are quick learner you can certainly develop your own campaign using Google and Bing free tools.
TIP: It all starts with “keywords”, the most common terms used by consumers to search for and find what you are selling. If you are serious about paid advertising campaigns, you should consider hiring a professional as you can lose a lot of time and money if you don’t know what you are doing but want to go to big scale rapidly.
Agreements: Advertising Agency Agreement, Internet Advertising Services, Online Promotion Agreement.
Request for Information: Request for Advertising Rate Information.
Put links on other websites and drive traffic back to your site. Find other sites to partner with you or who would be willing to list your site as a resource. Send out email newsletters and offer free content or products. Make use of info-graphics and Pinterest.
TIPS: Be careful that external links do not slow down your bandwidth or create any other problems.
Agreements: Website Linking, Website Cross Sponsorship, Website Free Linking, Website Affiliate Program.
Post business updates, renew links, create new content, etc. Maintain a relevant, interactive Social Media presence, always. If your site does not have an active blog or vlog, consider starting one or both. Or post links to industry articles on other sites.
TIPS: Create relationships with customers. Treat visitors to your site like humans, potential customers instead of anonymous virtual visitors.
Consult Google Analytics, employ the use of a survey, and ask for feedback directly from your customers. What marketing schemes are working? What are completely useless?
TIPS: Ask how they found your website. Open a short survey upon arriving or leaving your site.
Absolutely. We begin with an 'empty' document template that is 80% complete and add your relevant information to it. Each client engagement starts with documents that have never been used before.
If so, then you can Hire Me, then we sign the privacy documents and non-disclosure document and client engagement contract. Those documents protect us both. Then we get started on whatever your project involves.
I am a Government Licensed Private Investigator specialising in Factual Investigation. I contract to clients as an Investigator, Field Agent, Business Analyst, Risk Analyst, and WordPress Nerd.
I currently have standing service and support contracts with Corporate and Government clients (references available).
I am a life-long learner. I have two papers left to finish an Advanced Diploma in Psychology (Logotherapy / Meaning Centred Therapy), and four papers to finish a Certified Business Analysis Professional (CBAP) exam prep course.
I have completed Diplomas in Financial Services (Loss Adjusting), Occupational Health & Safety, Government Fraud Control, Government Fraud Investigation, Security & Risk Management. I have finished 9 Certificate IV qualifications including, Government Statutory Compliance, Workplace Training & Assessment.
I became a Microsoft Certified Systems Engineer (MCSE) in 2003.
Since 2002 I have worked as an Investigator / Analyst on dozens of projects in New Zealand and Australia.
I have been building websites since 2003 back when I used Microsoft Front Page to write HTML code. I think testimonials on websites are nonsense. I never read them.
If you want testimonials then Call, Text, or Book a Call Back, and I'll give you the contact details of people I have been working with for years. You can call them directly, and they will tell you about me, my capabilities, and about my limitations.
I'm an Investigator and Analyst, I perform sensitive work for clients. Privacy and discretion are paramount. Nothing I do needs to be on any form of social media.
Plus, I understand what Social Media companies do with your data, and I’m not cool with my data being harvested and sold, just so my thoughts and opinions can then be manipulated.
I build websites so I can be found online within in an online environment that I control 100%.
If you contract me to build a website for you then I am happy to develop an overall social media strategy for you.